Archived post. Originally published 8.18.2010.
Trent Hamm, author of "The Simple Dollar" posted a fantastic article the other day on OpenForum titled "Be Where Your Customers Are."
The premise of the article is an easy one - take your product directly to your customer, and they'll buy. Sounds simple enough, right?
Unfortunately, no, sometimes it's just not that simple. Business and day-to-day operations happen, which pulls the focus away from simple tactics like this, and forces small business owners to rely on impersonal outreach to communicate with their customers.
Sure, social media has helped to turn this tide by opening a deeper and more engaging relationship with an audience, but is that really more powerful than taking a product and physically putting it into the hands of a potential customer? No, it's not.
So my challenge to you (and myself!) is the same as Trent's - find one way to bring your business directly to your customers. Eschew the inbox, the newsletter, and the phone call for a bit and devise a plan to invest your time and energy to physicallybe where your customers are, and put your service or product into their hands.
To keep myself honest, I'll post my plan and update on its results within a month. If you're game for the challenge, tell me in the comments!