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Stay tuned for the same great tips and how-to's, and enjoy the nicer package.

Regards,
Becky

Archived post. Originally published 6.10.2010.

For the past few days, I've been in meetings. Lots of meetings. 

Throughout these meetings, I've been asked "Why did you name it Red Plate Marketing? Do you like plates?"*

And I tell the story of my mother and her red plate tradition, which was the inspiration behind my name. At first, I was hesitant to name it Red Plate Marketing, as I didn't want it to sound hokey or forced. But as time has passed, I realized what a gift it's been, as the name has begged a conversation of who I am and what I do. 

Not only that, but the story personalizes my company and my services, and gives potential clients, partners, and others, a better perspective of my philosophy and my personality. And my mom's. Let's not lie - she loves the fact I named it Red Plate, as any mom would. 

So the question is, what's your story? Take away the layers of fluff, the needless acronyms, the business speak and the dressings, and see what's underneath. What human element is there that can personalize, even humanize, your brand, your company, or your product? What's your red plate that you can share with the world?

*For the record, yes I do like plates. For 5 gift-giving holidays in a row, I received FiestaWare sets. Which is awesome, until you have to move, and realize that you never, ever, will entertain that many people in a tiny one-bedroom apartment. That, and there's really no use for a purple ceramic butter dish these days.