Archived post. Originally published 8.5.2010.

Great article the other day from Grace Smith of Mashable on Open Forum, which outlines 5 new web design trends to watch. 

Overall, I agree with the tips: minimalist design, unique photography, bold typography, clear calls to action and A/B testing; however, I can't help but feel that we're missing out on reaffirming the value of good content.

Because as I've said earlier, you can have a pretty design, but if a visitor doesn't understand who you are by scanning your home page in 10 seconds or less, the money you've spent on a website refresh has been a waste of time.