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Being where your customers are

01/06/2011

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Archived post. Originally published 9.2.2010.

In a recent post titled "It's 9:00am: Do You Know Where Your Customers Are," I challenged all of us to discover a method that puts us right in front of our customers, rather than in their inbox, mailbox, or blog reader.

I'll admit - I did cheat a little bit. I kinda sorta already knew what I was going to do. But all is forgiven, right? Awesome.

For the next month, I'll be holding office hours at Mass Challenge, a startup competition designed to help entrepreneurs turn great ideas into great companies. This is my second week working with the contestants, and so far, it's been a great experience. I am continually impressed with the passion, dedication, and intelligence of these companies, as well as their openness to embrace new ideas, or be reminded of simple truths of managing a successful business.

It's also been a great reminder to me to stay true to my own personal and professional goals, and that with dedication and some sweat equity, I can conquer anything. 

I'll post updates on my experience with the group over the next month or so. Stay tuned!
 


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