Archived post. Originally published 7.28.2010.
Think email marketing has hit the wall? Think again.
Yesterday, MailerMailer released their 10th Email Marketing Metrics Report, which analyzed a sample of 900 million email messages (Ed. note - that's a lot of email, Batman), and found that not only is email marketing alive and well, but if presented and nurtured correctly, can provide the highest return on investment (ROI) than any other marketing venue.
Take that, email naysayers.
I encourage you to read the full report by clicking here. You'll find data on open and click through-rates by industry, subject line keywords, personalization statistics, and more.
Think email marketing has hit the wall? Think again.
Yesterday, MailerMailer released their 10th Email Marketing Metrics Report, which analyzed a sample of 900 million email messages (Ed. note - that's a lot of email, Batman), and found that not only is email marketing alive and well, but if presented and nurtured correctly, can provide the highest return on investment (ROI) than any other marketing venue.
Take that, email naysayers.
I encourage you to read the full report by clicking here. You'll find data on open and click through-rates by industry, subject line keywords, personalization statistics, and more.
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