Archived post. Originally published 10.29.2010.

Tis the season for turkey, tinsel, and some holiday sales.

I came across a great post from Ian Lurie of Conversation Marketing today on the 20 things you should be ready for, but probably aren't. 

What could I possibly have forgotten, you ask? Lurie's checklist includes:

• Get to work on your local search 
• Brushing up your in-house email list
• Lock down your site code (hands off, programmers!)
• Get your emergency plan in order
• Fix your broken links (yes, they're out there. Don't lie.)

To check out all of Lurie's 20 steps to a sales-happy holiday season, click here.