What's In A Name?
From Becky Blackler, Founder:
The best marketing is often found in the most simple idea. Mine was found in a present from my mother.
The tradition of the red plate started when my mom arrived at my brother's new home with a red plate and a blank book under her arm. The idea behind the plate was simple - any celebration, no matter how big or small, is captured by the red plate at dinnertime. A new home, new baby, or even installing the garbage disposal without burning the house down, the red plate is a part of it. The meal and the memory is written in the book afterwards for safekeeping.
Now, as great as this idea was, this wasn't a tradition passed down through my family. If we were going to pass down dishes to remember, we'd pass down my mammaw's green plastic mugs that we drank gallons of sweet tea out of when we were kids.
Instead, this was an idea that she picked up from a friend of hers who had heard it during a book club, who had read it online, and so on. But the idea was so inviting and simple that it just stuck. Now I have my own red plate, which has helped us celebrate our new home, my daughters first day of 2nd grade, finally finishing the upstairs bathroom, and the birth of my baby boy. In fact, who knows how many dining rooms and kitchen cupboards host red plates and books full of dinners and memories.
And it all started from a simple idea that traveled in conversation between friends, groups, and networks, and finally made its way to my dinner table.
This is the idea that Red Plate Marketing was built on - that the best marketing is often the most simple, and it all starts with a conversation between just the right people at just the right time.